Australia Unmasked – Unveiling the Shifts in Our National Psyche by The Growth Distillery and Roy Morgan
Five years. What can change in a nation in half a decade? In the case of Australia, quite a lot. Today, we peel back the layers and unmask the evolving attitudes shaping our diverse society. This insightful journey draws upon analysis of 5 years of longitudinal attitude data from Roy Morgan, illuminating the currents shifting beneath the surface of our national identity. This has been done in advance of a project currently underway by The Growth Distillery which is examining what the beliefs are that truly unite us.
Through this lens, we examined key themes that paint a vivid picture of Australia's transformation:
- Growing Wealth Divide: how economic disparities are impacting lives across the nation.
- Health under pressure: explore the challenges and opportunities in our pursuit of a healthy life.
- Metamorphosis of the Family Unit: Discover how our connections to others are changing.
We've also compared attitudes across different age groups, states, and even metro versus regional communities. This nuanced approach paints a rich picture of how Australia's diverse population is evolving.
Let's unmask the shifts in our national psyche, confront the challenges, celebrate the opportunities, and gain a profound understanding of the Australia we are becoming. Get ready to be informed, surprised, and inspired by the insights we reveal.
Download the PDF here.
Margin of Error
The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.
| Sample Size | Percentage Estimate |
| 40% – 60% | 25% or 75% | 10% or 90% | 5% or 95% | |
| 1,000 | ±3.0 | ±2.7 | ±1.9 | ±1.3 |
| 5,000 | ±1.4 | ±1.2 | ±0.8 | ±0.6 |
| 7,500 | ±1.1 | ±1.0 | ±0.7 | ±0.5 |
| 10,000 | ±1.0 | ±0.9 | ±0.6 | ±0.4 |
| 20,000 | ±0.7 | ±0.6 | ±0.4 | ±0.3 |
| 50,000 | ±0.4 | ±0.4 | ±0.3 | ±0.2 |
