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Holiday intention levels showing some weakening

Holiday intention levels showing some weakening

Source: Roy Morgan Single Source (Australia). October 2017 - December 2017, n=12,090. October 2018 - December 2018, n=12,566
Base: Australians 14+ intending to take a holiday in next 12 months
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Roy Morgan CEO Michele Levine and Social Scientist Dr. Ross Honeywill speak about Trust & Distrust at ABCTV's Qanda studio in Sydney - Thursday August 30, 2018

ALDI, Bunnings, Qantas and ABC the Most Trusted Brands in Australia

Since October last year Roy Morgan has asked more than 10,000 Australians to nominate brands they trust and brands they distrust, and why. Surveys are unprompted and open-ended. A Net Trust Score or NTS is calculated by subtracting a nominated brand’s distrust score from its trust score.
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Top Travel Sites

Australia - March 2019 Australians 14+
  • qantas.com.au (Qantas)

    3,394,000
  • tripadvisor.com.au

    3,037,000
  • booking.com

    2,742,000
  • jetstar.com.au (Jetstar)

    1,797,000
  • virginaustralia.com.au (Virgin Australia)

    1,663,000

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Quote While we use Roy Morgan to uncover and track travel trends, a key benefit is the ability to match a range of specific behaviours or perceptions across different target audience segments  Quote

— Australian Tourism Authority —

Top apps via Mobile or Tablet

Australia - March 2019 Australians 14+
  • Facebook

    10,856,000
  • Facebook Messenger

    9,659,000
  • Google Maps

    9,399,000
  • YouTube

    8,505,000
  • Google Search

    7,990,000

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