Roy Morgan Research
A Fairer Deal

A Fairer Deal

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A Fairer Deal refers to the pattern of responses offered by respondents who are the most likely to feel they get a raw deal out of life. Pessimistic, cynical and often struggling financially, they think everyone else gets all the fun and they miss out. It can relate to a belief that life has treated them unfairly – and anger, disillusionment and hostility can build until it manifests in violence or self-destructive behaviour. They want to get back at the system which they see as having treated them unfairly, looking for loopholes, rorts or other ways of bucking the established order. They often feel that the world is coming apart at the seams.

A Fairer Deal often see escape, either with their mates and a beer or the TV, as the only way to deal with their frustration and anger. They often hot up cars, they like loud motorbikes, get into martial arts – things which are not socially acceptable. What they earn for a fair day’s work is more important than the work they do.

*Devised by Michele Levine of Roy Morgan Research and Colin Benjamin of The Horizons Network 1997.

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