Roy Morgan Research
November 28, 2023

ANZ-Roy Morgan Consumer Confidence up 2pts to 76.7 this week as Black Friday/Cyber Monday drives buying intentions up to their highest for ten months – since January 2023

Topic: Consumer Confidence
Finding No: 9370
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ANZ-Roy Morgan Consumer Confidence was up 2pts to 76.7 this week. However, despite the increase Consumer Confidence has now spent a record 43 straight weeks below the mark of 85. Consumer Confidence is now 6.9pts below the same week a year ago, November 21-27, 2022 (83.1) and clearly below the 2023 weekly average of 77.9.

Looking around the States Consumer Confidence was up significantly in New South Wales and Queensland, but down in Victoria and South Australia and virtually unchanged in Western Australia.

Current financial conditions

  • Now a fifth of Australians, 20% (up 1ppt) say their families are ‘better off’ financially than this time last year compared to an unchanged majority of 55% that say their families are ‘worse off’.

Future financial conditions

  • Looking forward, just over a quarter of Australians, 27% (down 1ppt), expect their family to be ‘better off’ financially this time next year (the lowest figure for this indicator for well over three years since the early days of the COVID-19 pandemic in April 2020) while 40% (up 2ppts), expect to be ‘worse off’. (This week’s figure is the lowest net rating for this question for 34 years since August 1989).

Current economic conditions

  • Only 8% (up 2ppts) of Australians expect ‘good times’ for the Australian economy over the next twelve months compared to two-fifths, 40% (down 2ppts), that expect ‘bad times’.

Future economic conditions

  • Net sentiment regarding the Australian economy in the longer term has improved this week with 12% (up 2ppts) of Australians expecting ‘good times’ for the economy over the next five years compared to over a fifth, 22% (unchanged), expecting ‘bad times’.

Time to buy a major household item

  • Buying intentions improved for a second straight week this week with 23% (up 4ppts) of Australians saying now is a ‘good time to buy’ major household items (the highest figure for this indicator for ten months since January 2023) as Australians enjoyed the Black Friday / Cyber Monday sales over the last week while a declining plurality of 49% (down 3ppts), say now is a ‘bad time to buy’ (the lowest figure for this indicator for ten months since January 2023).

ANZ Senior Economist, Adelaide Timbrell, commented:

Block Quote

The ANZ-Roy Morgan Australian Consumer Confidence index increased last week driven by a jump in the ‘time to buy a major household item’ subindex. The subindex climbed to its highest since the first week of February as buying sentiment remained upbeat over the week running into the Black Friday sales weekend. Confidence rebounded 3pts for those paying off their homes but remained significantly lower than the other housing cohorts. There was a small uptick in sentiment among outright homeowners and renters as well.

Check out the latest results for our weekly surveys on Business Confidence, Consumer Confidence, and Voting Intention as follows:

Related Research Reports

The latest Roy Morgan Consumer Confidence Monthly Report is available on the Roy Morgan Online Store. It provides demographic breakdowns for Age, Sex, State, Region (Capital Cities/ Country), Generations, Lifecycle, Socio-Economic Scale, Work Status, Occupation, Home Ownership, Voting Intention, Roy Morgan Value Segments and more

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Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Sample Size Percentage Estimate
40% – 60% 25% or 75% 10% or 90% 5% or 95%
1,000 ±3.0 ±2.7 ±1.9 ±1.3
5,000 ±1.4 ±1.2 ±0.8 ±0.6
7,500 ±1.1 ±1.0 ±0.7 ±0.5
10,000 ±1.0 ±0.9 ±0.6 ±0.4
20,000 ±0.7 ±0.6 ±0.4 ±0.3
50,000 ±0.4 ±0.4 ±0.3 ±0.2
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