Roy Morgan Research
April 13, 2018

Qantas flies with high customer satisfaction early in 2018

Topic: Customer Satisfaction, Press Release
Finding No: 7560
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Qantas Airlines has built on a successful 2017 by again being rated Australia’s most satisfying domestic airline with a customer satisfaction rating of 86.4% just ahead of stablemate Qantaslink on 86.1% and clearly ahead of key rival Virgin Australia on 83.2%.

All three are well ahead of smaller carrier REX (Regional Express) with a customer satisfaction in February of 77.1% and budget airlines Jetstar on 64.1% and Tigerair on 61.4%.

Qantas also leads the way for domestic business travellers with a customer satisfaction rating of 85.2% ahead of Virgin Australia on 81.5% and well ahead of Jetstar on 65.5%.

Qantas won the Annual Roy Morgan Customer Satisfaction Awards for both the Domestic Airline and Domestic Business Airline* of the year for the fourth straight year in 2017.

Roy Morgan Domestic Airline & Domestic Business Airline Customer Satisfaction February 2018

Source: Roy Morgan Single Source Australia, September 2017 – February 2018. Base: Australians 14+ who have used a domestic airline (n=2,744). *Domestic Airline Customer Satisfaction is based on Australians using a domestic airline for personal or holiday related flights whereas Domestic Business Airline Customer Satisfaction is for travelers taking using airlines for business related purposes.

Michele Levine, CEO, Roy Morgan, says Qantas is proving hard to catch taking top spot for domestic airline customer satisfaction for the tenth month in a row:

Block Quote

“Qantas has begun 2018 as it ended 2017 as Australia’s top domestic airline for customer satisfaction for the tenth month in a row in February with a customer satisfaction rating of 86.4% just ahead of regional stablemate Qantaslink on 86.1%.

“Qantas has maintained a solid lead over key rival Virgin Australia which last won the Roy Morgan monthly customer satisfaction in April 2017 and had a customer satisfaction rating of 83.2% in February. Qantas and Virgin Australia are both well ahead of regional carrier REX (Regional Express) and budget airlines including Jetstar & Tigerair.

“Qantas has also maintained its stranglehold as the leading airline for domestic business travelers in Australia with a domestic business airline customer satisfaction rating of 85.2% clear of Virgin Australia on 81.5% and well on course to follow up on four consecutive annual victories in the category.

“Another positive for Qantas is Australia’s huge market for domestic travel. Over 11.6 million Australians now say they’d like to spend a holiday in Australia in the next 2 years. Victoria is Australia’s leading destination State with nearly 3.8 million Australians nominating the State as a travel destination ahead of larger neighbour New South Wales on just over 3.6 million.”

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Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Sample Size Percentage Estimate
40% – 60% 25% or 75% 10% or 90% 5% or 95%
1,000 ±3.0 ±2.7 ±1.9 ±1.3
5,000 ±1.4 ±1.2 ±0.8 ±0.6
7,500 ±1.1 ±1.0 ±0.7 ±0.5
10,000 ±1.0 ±0.9 ±0.6 ±0.4
20,000 ±0.7 ±0.6 ±0.4 ±0.3
50,000 ±0.4 ±0.4 ±0.3 ±0.2

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