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South Australians want more flexible shop trading hours

This ARA-Roy Morgan Snap SMS survey was conducted with a South Australian-wide cross-section of 875 South Australians aged 18+ on Wednesday May 26 - Thursday May 27, 2021.
Most South Australians would like to see more flexible shop trading hours, according to a new survey from the Australian Retailers Association (ARA) in conjunction with Roy Morgan.  

The survey this week of 875 South Australians identified 60% want stores to open earlier on weekends and later during the week to suit their needs. All age groups were supportive of more flexible trading – the highest were the under 35s with 67% in favour. 66% of people in country South Australia also want more convenient trading hours for customers. 

ARA CEO Paul Zahra said South Australians have made their views loud and clear.  

“Retailers live or die by responding to their customer's needs – and customers have made their views clear on this topic. It’s high time for change and to let the voices of South Australians be heard and acknowledged at a referendum,” Mr Zahra said. 

“We support the South Australian Government’s sustained efforts for more flexible shop trading hours, and we call on the Opposition and crossbench to listen to their constituents and allow them to have their say. 

“The world has changed and unfortunately South Australia is living in the past on this issue to the detriment of South Australians and the local economy. We live in a modern society and traditional business hours have little relevance in 2021. People are working flexibly, splitting time at home and in the office, and parents are working around their own family or childcare commitments.  

“Attempting to hold back the hands of time in this area will simply stifle economic growth in South Australia – particularly when the state has an unemployment rate above the national average and the second lowest GDP per capita in the country.  

“Trading hour flexibility would provide a significant boost to South Australia’s economy. For retailers, weekends and evenings are peak times. If shops had the ability to trade for extended periods it would deliver hundreds of millions of dollars in additional wages – that’s more money in the pockets of South Australians. Money that would then be put back into the local economy.  

“Domestic and international tourists will also benefit from this change, with strong expectations of flexible trading hours when they visit South Australia. 

“We must do everything we can to create more jobs and support more economic activity. Making this change will bring South Australia into line with other economies and liberate thousands of retailers especially small businesses, to meet their customers’ demands.  

“The bill to enable the referendum is due to be debated soon in the South Australian Parliament. It’s time for MPs to listen to the people they represent and not stand in the way of allowing them from having their say,” Mr Zahra said.
 

This ARA-Roy Morgan Snap SMS survey was conducted with a South Australian-wide cross-section of 875 South Australians aged 18+ on Wednesday May 26 - Thursday May 27, 2021.

"Do you think there should be more flexible shop trading hours in South Australia allowing stores to open earlier and later for customers convenience?"

By Gender & Age

South Australians
18+

Gender

Age

Men

Women

Under 35

35-49

50-64

65+

%

%

%

%

%

%

%

Yes

60

62

58

67

61

51

56

    No

40

38

42

33

39

49

44

TOTAL

100

100

100

100

100

100

100

"Do you think there should be more flexible shop trading hours in South Australia allowing stores to open earlier and later for customers convenience?"

By Adelaide & Country South Australia


South Australians
18+

Adelaide

Country South Australia

%

%

%

Yes

60

57

66

No

40

43

34

TOTAL

100

100

100


About Roy Morgan

Roy Morgan is Australia’s largest independent Australian research company, with offices in each state, as well as in the U.S. and U.K. A full-service research organisation, Roy Morgan has over 75 years’ experience collecting objective, independent information on consumers.

About the Australian Retailers Association
Founded in 1903, the Australian Retailers Association is Australia’s largest retail association, representing a $340bn sector employing more than 1.2m people. As Australia’s premier retail body, the ARA works to ensure retail success by informing, protecting, advocating, educating and saving money for its 7,500 independent and national retail members. To learn more visit www.retail.org.au.

Media Enquiries:
Dominic Cuschieri
0418 224 072
dominic.cuschieri@retail.org.au



About Roy Morgan

Roy Morgan is the largest independent Australian research company, with offices throughout Australia, as well as in Indonesia, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan has over 70 years’ experience in collecting objective, independent information on consumers.

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Sample Size

Percentage Estimate

40%-60%

25% or 75%

10% or 90%

5% or 95%

1,000

±3.0

±2.7

±1.9

±1.3

5,000

±1.4

±1.2

±0.8

±0.6

7,500

±1.1

±1.0

±0.7

±0.5

10,000

±1.0

±0.9

±0.6

±0.4

20,000

±0.7

±0.6

±0.4

±0.3

50,000

±0.4

±0.4

±0.3

±0.2