February 23, 2018

Lexus wins ‘Best of the Best’ award for 2017

Topic: Press Release
Finding No: 7512
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Car manufacturer Lexus has been named as the inaugural winner of the Roy Morgan Customer Satisfaction Award – ‘Best of the Best’ – awarded to the company that achieved the highest customer satisfaction of all 32 winners at the 2017 Annual Roy Morgan Customer Satisfaction Awards held earlier this week.

Lexus’ win as the 2017 Roy Morgan Car Manufacturer of the year was hard fought ahead of rivals Skoda, Renault and Mazda but the tight race between the four didn’t detract from Lexus’ overall performance against competing businesses across all 32 categories.

View a full list of all 32 of the 2017 Roy Morgan Customer Satisfaction Award Winners here.

Lexus’ averaged customer satisfaction of 95.8% in 2017 to finish just in front of Supermarket of the Year Foodland on 95.3%, General Insurer RACT on 94.5%, Handset Provider of the Year Apple iPhone on 92.3% and Bank of the Year Greater Bank on 92.0%.

Top 10 Roy Morgan Customer Satisfaction Award Winners 2017

Source: Roy Morgan Single Source (Australia). An average of 50,000 Australians per 12 month period aged 14+ interviewed in the time periods of 12 months to January 2017 through to 12 months to December 2017

Michele Levine, Chief Executive Officer, Roy Morgan says: 

Block Quote

Roy Morgan introduced an overall Customer Satisfaction Winner for the first time this year and after a stellar 2017 Car Manufacturer of the Year Lexus was recognised as the ‘Best of the Best’ at the 2017 Roy Morgan Customer Satisfaction Awards.

“There were several outstanding performances across all categories in 2017 and Customer Satisfaction Ratings exceeding 90% were achieved by more than ten category winners at Tuesday’s Awards night.

“Lexus claimed the inaugural prize as the 2017 Roy Morgan Customer Satisfaction Award ‘Best of the Best’ with a customer satisfaction rating of 95.8% for 2017 just ahead of South Australian Supermarket chain Foodland on 95.3%, Tasmanian insurer RACT on 94.5%, Apple iPhone on 92.3% and Newcastle based Greater Bank on 92%. All four of these runners-up were deserved winners in their respective categories for 2017.”

The Roy Morgan Customer Satisfaction Awards highlight the winners but this is only the tip of the iceberg. Roy Morgan tracks customer satisfaction, engagement, loyalty, advocacy and NPS across a wide range of industries and brands. This data can be analysed by month for your brand and importantly your competitive set.

Need to know what is driving your customer satisfaction?

Check out the new Roy Morgan Customer Satisfaction Dashboard at http://www.roymorganonlinestore.com/Awards.aspx

For comments or more information please contact:
Roy Morgan - Enquiries
Office: +61 (03) 9224 5309

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Sample Size Percentage Estimate
40% – 60% 25% or 75% 10% or 90% 5% or 95%
1,000 ±3.0 ±2.7 ±1.9 ±1.3
5,000 ±1.4 ±1.2 ±0.8 ±0.6
7,500 ±1.1 ±1.0 ±0.7 ±0.5
10,000 ±1.0 ±0.9 ±0.6 ±0.4
20,000 ±0.7 ±0.6 ±0.4 ±0.3
50,000 ±0.4 ±0.4 ±0.3 ±0.2

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