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Fake News?

Fake News?

The Australian newspaper today claimed 1,803,000 print readers of their Monday to Friday newspaper – fake news? Roy Morgan average issue readership of The Australian (Monday to Friday) is 291,000 (down 12,000 in a year) and The Weekend Australian 547,000 (down 38,000 in a year).
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Australian-made significantly preferred to Chinese-made

Australian-made significantly preferred to Chinese-made

Source: Roy Morgan Single Source (Australia), Oct. 2018 - Sep. 2019 (n=13,744). Respondents were asked to indicate whether they would be more likely or less likely to buy each type of product made in Australia and the same for China.
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78% of Australians concerned about Global Warming

78% of Australians concerned about Global Warming

This special online survey on Australian attitudes to Global Warming was conducted from September 11-15, 2019 with an Australia-wide sample of 1,006 Australians aged 18-64 years old. In addition to undertaking customised surveys Roy Morgan conducts in-depth personal interviews with over 1,000 Australians a week and over 50,000 Australians each year in their homes as part of the Roy Morgan Single Source Survey.
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Over 3 million New Zealanders read newspapers in 2019

Over 3 million, or 77.6%, of New Zealanders aged 14+ now read or access newspapers in an average 7 day period via print or online (website or app) platforms. In addition a total of over 2.1 million New Zealanders aged 14+ (53.9%) read magazines whether in print or online either via the web or an app.
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Top Travel Sites

Australia - March 2020 Australians 14+
  • qantas.com.au (Qantas)

    3,277,000
  • tripadvisor.com.au

    3,132,000
  • booking.com

    2,864,000
  • jetstar.com.au (Jetstar)

    1,627,000
  • virginaustralia.com.au (Virgin Australia)

    1,615,000

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Quote While we use Roy Morgan to uncover and track travel trends, a key benefit is the ability to match a range of specific behaviours or perceptions across different target audience segments  Quote

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Top apps via Mobile or Tablet

Australia - March 2020 Australians 14+
  • Facebook

    11,227,000
  • Facebook Messenger

    9,980,000
  • Google Maps

    9,699,000
  • YouTube

    8,803,000
  • Google Search

    8,022,000

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