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Mobile Virtual Network Operators taking market share from Mobile Networks

Mobile Virtual Network Operators taking market share from Mobile Networks

1. Australians 14+ 2. Respondents may have more than one phone, with more than one provider Source: Roy Morgan Single Source. February to July 2014 through to July to December 2018. Average n=6,398. *MNO = Mobile Network Operators such as Telstra, Optus and Vodafone. MVNO = Mobile Virtual Network Operators such as Amaysim, Aldi Mobile, Lebara, Lycamobile, Kogan, Dodo, Boost etc.
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Roy Morgan and Mobilewalla today announced a strategic partnership, leveraging Roy Morgan’s unique industry-based consumer segments together with Mobilewalla’s panel of more than seven million matched mobile devices in Australia, two million matched devices in New Zealand, and 30 million matched devices in Indonesia.
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Digital inclusion improving across Australia, but digital divide continues to widen

Digital inclusion improving across Australia, but digital divide continues to widen

The release of the third Australian Digital Inclusion Index (ADII) shows, with the exception of the Northern Territory, that digital inclusion is improving in all states and territories, with Australians also spending more time online than ever before. However, the gap between included and excluded Australians is substantial and continues to widen for some groups, particularly those with low levels of income and employment.
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Top Travel Sites

Australia - March 2019 Australians 14+
  • qantas.com.au (Qantas)

    3,394,000
  • tripadvisor.com.au

    3,037,000
  • booking.com

    2,742,000
  • jetstar.com.au (Jetstar)

    1,797,000
  • virginaustralia.com.au (Virgin Australia)

    1,663,000

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Quote While we use Roy Morgan to uncover and track travel trends, a key benefit is the ability to match a range of specific behaviours or perceptions across different target audience segments  Quote

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Top apps via Mobile or Tablet

Australia - March 2019 Australians 14+
  • Facebook

    10,856,000
  • Facebook Messenger

    9,659,000
  • Google Maps

    9,399,000
  • YouTube

    8,505,000
  • Google Search

    7,990,000

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