Roy Morgan’s Media provides a unique, 360 degree map of the consumer. We measure usage trends, frequency and duration, commitment and sentiment across print, TV, radio, web and out of home to produce a total suite of engagement metrics used by buyers and planners, agencies, distributors, publishers, producers and marketers.
Find out more about how we measure and what we monitor in our media engagement metrics.
Drawn from our world-leading Single Source, our media research contains complete data on:
- Publication readership, radio listenership, TV viewership and web engagement
- The total demographics of media consumers
- Cross-media analytics
- Media content used and preferences throughout the day
- Media most useful for researching and selecting products
- Web engagement metrics of page views, sessions and duration
Media Industry Subscriptions
No other market research tool can help you compete more aggressively.
Used with our ASTEROID software platform, you can re-cut and re-analyse the data to suit any business or marketing needs as they arise.
Our specialist analysts train your staff and conduct workshops to ensure that you can extract the maximum benefit from the data.
Subscribe to Roy Morgan Research to receive comprehensive, up-to-date and on-going consumer research in an accessible, practical and flexible database.
Discover the full potential of a Roy Morgan Research subscription in our Media Data Guide.
Our Newspaper and Magazine Readership Trend, Time Spent With Media, and Social Media Participation Reports equip key decision-makers with the most accurate and relevant information, to ensure timely identification of trends and patterns in usage and attitudes as they emerge.
Media Consumer Profiles
A Consumer Profile for your channel or brand is already available to download now.
Consumer Profiles provide a clear, complete picture of your target market’s demographics, lifestyle, media habits, brand awareness, purchase intentions, satisfaction levels and values.
Visit our online store to find your report.