Australian Newspaper Readership, 12 months to September 2020

The readership estimates below are ‘average issue readership’ (AIR) over a 12 month period, and represent the number, or %, of Australians who read or look into an average issue of the particular publication.

This provides an estimate of the ‘reach’ an advertiser can expect to achieve with advertising placed in the publication.

These print readership estimates do not include the additional Australians who read the publications in their digital form online, via web, mobile or app.

The total reach – ‘cross-platform’ reach is greater than the ‘average issue reach’ of a publication as it includes additional readers and cover a 4 week period, rather than an average issue.


  M-F M-F Sat Sat Sun Sun

Sep 2019 Sep 2020 Sep 2019 Sep 2020 Sep 2019 Sep 2020
  Newspapers R'ship ('000s) R'ship ('000s) R'ship ('000s) R'ship ('000s) R'ship ('000s) R'ship ('000s)
  National            
  The Australian 291 347 547 606 - -
  Aust. Financial Review 178 178 108 130 - -
  The Saturday Paper - - 111 179 - -
  NSW





  Daily Telegraph 444 394 401 378 - -
  Sydney Morning Herald 331 368 449 478 - -
  Sunday Telegraph - - - - 656 630
  The Sun-Herald - - - - 376 403
  Newcastle Herald 51 41 66 43 - -
  Illawarra Mercury 27 27 26 29 - -
  Canberra Times 35 55 45 57 29 43
  VIC





  Herald Sun 587 546 560 576 - -
  The Age 374 342 443 428 - -
  Sunday Herald Sun - - - - 586 610
  The Sunday Age - - - - 361 386
  Geelong Advertiser 30 34 31 36 - -
  QLD





  Courier-Mail 293 239 365 312 - -
  The Sunday Mail - - - - 532 473
  Cairns Post 29 35 35 39 - -
  Gold Coast Bulletin 49 41 53 33 - -
  Townsville Bulletin 40 44 41 31 - -
  SA





  Adelaide Advertiser  234 221 296 287 - -
  Sunday Mail - - - - 334 326
  WA





  West Australian 330 314 - - - -
  Weekend West - - 412 388 - -
  Sunday Times - - - - 309 344
  Tasmania





  The Mercury 49 45 54 61 - -
  The Examiner 32 31 32 30 - -
  The Advocate 20 18 17 20 - -
  Sunday Tasmanian (Tas) - - - - 55 45
  Sunday Examiner - - - - 25 25
  Northern Territory





  Northern Territory News 21 14 22 17 - -
  Sunday Territorian  - - - - 20 13

Print Newspaper Summary - September 2020

Weekend Newspaper Readership increases from a year ago as Australians seek out trusted sources

Australia’s best read weekend newspaper is again Sydney’s Sunday Telegraph with an average issue print readership of 630,000 – but down 4.0 per cent over the past year. However, other top five weekend newspapers all increased their print readership over the last year as Australians sought out trusted news sources.

In second place is southern stablemate the Sunday Herald Sun with a readership of 610,000, up 4.1 per cent on a year ago, followed by national broadsheet The Weekend Australian read by 606,000, up 10.8 per cent on a year ago.

Two Saturday papers fill out the top five most widely read weekend newspapers with the Melbourne-based Saturday Herald Sun read by 576,000, up 2.9 per cent on a year ago and the Saturday Sydney Morning Herald with a readership of 478,000, up by 6.5 per cent on a year ago.

Other widely read major titles declined including the The Sunday Mail in Queensland down 11.1 per cent to 473,000 and Melbourne’s Saturday Age down 3.4 per cent to 428,000 readers.


Top Weekend Newspapers – Ranked by Print Readership*

  Publication

Sep 2019

Sep 2020

% Change

‘000s

‘000s

%

  Sunday Telegraph

656

630

-4.0%

  Sunday Herald Sun

586

610

4.1%

  The Weekend Australian

547

606

10.8%

  Saturday Herald Sun

560

576

2.9%

  Saturday SMH

449

478

6.5%

  The Sunday Mail

532

473

-11.1%

  Saturday Age

443

428

-3.4%

*Print readership is average issue readership.


The Canberra Times, Cairns Post and Geelong Advertiser all increased their print readership during the COVID-19 pandemic

Clearly the best performing regional newspaper over the past year has been the leading paper in our nation's capital The Canberra Times which increased its weekday print readership by a massive 57.1 per cent to 55,000 during the COVID-19 pandemic and is clearly Australia's most widely read regional newspaper.

Also performing well was the Cairns Post which increased its readership by 20.7 per cent to 35,000 and the Geelong Advertiser, up 13.3 per cent to a readership of 34,000.

The second most widely read regional newspaper is The Hobart Mercury with a readership of 45,000 (down 8.2 per cent) just ahead of the Townsville Bulletin also on 44,000 (down 10.0 per cent).

Two Eastern State regional titles are in equal fourth position including the Gold Coast Bulletin with a readership of 41,000 (down 16.3 per cent) level with the Newcastle Herald also with a readership of 41,000 (down 19.6 per cent).

Top Monday – Friday Regional Newspapers – Ranked by Print Readership*

  Publication

Sep 2019

Sep 2020

% Change

‘000s

‘000s

%

  Canberra Times

35

55

57.1%

  The (Hobart) Mercury

49

45

-8.2%

  Townsville Bulletin

40

44

-10.0%

  Gold Coast Bulletin

49

41

-16.3%

  Newcastle Herald

51

41

-19.6%

  Cairns Post

29

35

20.7%

  Geelong Advertiser

30

34

13.3%

  The (Launceston) Examiner

32

31

-3.1%

*Print readership is average issue readership.