Helix Personas is a powerful psychographic consumer segmentation and data integration tool that combines sophisticated psychographic, attitudinal and behavioural data to classify the Australian population into 54 unique personas, grouped into 6 communities and geo-projected down to meshblock level.
Unlock the DNA of Australia
Helix Personas unlocks who your customers and potential customers really are beyond demographics to illuminate the true things that drive their behaviour and choices: mindset, values and motivation.
Once you discover who your customers and potential customers are at their core, Helix Personas shows you how to talk to them, where they live and how to reach them across all media channels.
Contact us on 1800 633 813 or firstname.lastname@example.org for more information.
Visit our website: www.helixpersonas.com.au