Award-winning tabulation software
ASTEROID gives researchers the speed, creativity and power to extract maximum value from their survey data.
With minimal experience and training users can explore data, generate and test hypotheses, follow up ideas, search for supporting evidence, and transform simple data into usable market intelligence.
With our world-leading market research database growing exponentially, in 1993 Roy Morgan Research found existing software no longer had enough muscle. We developed ASTEROID as an internal research tool, but soon realised its flexibility, user-friendliness and the scope of its capabilities are of fundamental value to our clients. So we shared it.
Since then, we have continued to enhance and expand the system in line with our ambition, expertise, size of our research database and our clients’ expectations.