Explore (and understand) the Digital Universe
Smartphones, Twitter, Facebook, eBay, BPay — Roy Morgan Research has been tracking Australians’ use of digital media since the beginning of this century. But as more new technologies emerge, and consumers become increasingly connected, the time has come to join the dots.
The Digital Universe does just that, providing a 360-degree view of the myriad of platforms, products and trends that comprise today’s digital landscape.
A ground-breaking module of Roy Morgan Single Source, The Digital Universe, reveals exactly how technology is affecting Australians’ daily lives — their media consumption, shopping habits, socialisation and expectations — and explodes a few myths along the way.
Your ticket to success in the next decade
Savvy marketers know that delivering a compelling, targeted message via traditional media is no longer enough: you need to deliver your messages where and when your customers choose — and where and when they are most receptive.
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