Mumbrella Retail Marketing Summit: Interview with Roy Morgan CEO Michele Levine on the State of the Australian Consumer
Roy Morgan CEO Michele Levine discusses retail's future and media trust; on the ground at the Mumbrella Retail Marketing Summit – March 19, 2025
Michele Levine, Roy Morgan's chief executive officer, delves deeply into the data that shows the forces impacting Australia’s retail sector. From the increasing popularity of Shein and Temu to an embattled Australia, what's going on?
Mumbrella/Unmade: “Sometimes a speaker talks with enough clarity you don’t need to read between the lines. You could say that about the presentation from Roy Morgan CEO Michele Levine. Speaking at the Mumbrella Retail Marketing Summit, Levine was blunt about the economic picture: “It hasn’t bottomed out; it hasn’t turned.”
“If anyone should know, it’s her. Roy Morgan has been operating the longest running consumer and business confidence surveys in the world. Levine didn’t use the words “double dip recession” today, but she might as well have, certainly as far as the media sector is concerned.
“Even more alarming was a single slide, showing the percentage of people who are either out of work, or don’t have enough work. The Australian Bureau of Statistics puts that number at 10.1%. Roy Morgan, which gets the number by actually asking people, says it’s raced up to 21.7%.”
Mumbrella Podcast Link with Hal Crawford and Tim Burrowes: https://podcasts.apple.com/au/podcast/roy-morgans-ceo-on-retails-future-and-media-trust-on/id336776004?i=1000699772495
Mumbrella/Unmade article on Roy Morgan CEO Michele Levine: ‘It hasn’t bottomed out; it hasn’t turned’: https://www.unmade.media/i/158975509/it-hasnt-bottomed-out-it-hasnt-turned
To learn more about Roy Morgan’s data, call (+61) (3) 9224 5309 or email askroymorgan@roymorgan.com. Please click on this link to the Roy Morgan Online Store.
About Roy Morgan
Roy Morgan is Australia’s largest independent Australian research company, with offices in each state, as well as in the U.S. and U.K. A full-service research organisation, Roy Morgan has over 80 years’ experience collecting objective, independent information on consumers.
Margin of Error
The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.
| Sample Size | Percentage Estimate |
| 40% – 60% | 25% or 75% | 10% or 90% | 5% or 95% | |
| 1,000 | ±3.0 | ±2.7 | ±1.9 | ±1.3 |
| 5,000 | ±1.4 | ±1.2 | ±0.8 | ±0.6 |
| 7,500 | ±1.1 | ±1.0 | ±0.7 | ±0.5 |
| 10,000 | ±1.0 | ±0.9 | ±0.6 | ±0.4 |
| 20,000 | ±0.7 | ±0.6 | ±0.4 | ±0.3 |
| 50,000 | ±0.4 | ±0.4 | ±0.3 | ±0.2 |
