Total News Publishing is read by 22.4 million Australians on average each month, eclipsing the nation’s fondness for coffee.
Roy Morgan's latest data reveals that Total News Publishing reaches 22.4 million Australians in any given month (that’s 98% of Australians aged 14+), surpassing consumption of essentials like coffee, vegetables and milk – underscoring the role of news in Australians' daily lives.
The latest Roy Morgan data shows:
- More Australians are engaging with diverse news content through reading (53%), surpassing watching (49%) and listening (29%).
- Diverse consumption patterns. Australians are not only avid readers but also engage with a wide array of news brands and topics. An impressive 91% of news consumers access up to five different news brands monthly, while 55% explore four or more content categories beyond breaking news. This reflects a robust demand for Australians to seek in-depth information and diverse viewpoints.
News reaches anyone, anywhere.
Roy Morgan’s latest insights underline that news publishing has become more entrenched in Australians’ daily lives, reaching 22.4 million individuals on a monthly basis. To put it in perspective, more Australians read news on a weekly basis than consume coffee, vegetables or drink milk reinforcing the vital role news plays in everyday life. No matter their age, gender, income, or location, people everywhere want to stay informed about the news. This broad reach provides advertisers with the opportunity to connect with practically any target audience through Total News Publishing.
Nothing beats a good read.
More Aussies engage with diverse content through reading (53%), surpassing listening (29%) and watching (49%). People are choosing to read news brands for a deeper dive into topics and a variety of viewpoints. It’s clear that many Aussies are looking for more in-depth information, and reading is the way they’re doing it.
Diverse consumption patterns.
The data highlights that Australians are not only reading news content but are doing so across a broad spectrum of news brands and topics. 91% of news consumers access up to five different news brands in any given month, indicating a strong demand for diverse interests and viewpoints. General News continues to dominate as the most read category, engaging 96% of the population. Additionally, 55% of Australians explore four or more content categories in addition to breaking news. This diversity in consumption reflects the deep, engaged connection audiences have with news publishing media.
Source: Total News Publishing as measured by Roy Morgan; Roy Morgan, digital audiences use Roy Morgan iris. Base: Australians aged 14+, monthly average for April 2024 to March 2025, unless otherwise stated.
Quote, attributable to ThinkNewsBrands CEO, Vanessa Lyons:
“It’s clear that news is a cornerstone of daily life for Australians. This audience data demonstrates not only the reliance consumers place on news, but also the opportunity for brands to connect and engage with a vast and addressable audience. The breadth and depth of content and engagement offered by news publishing brands truly sets them apart.”
Roy Morgan iris digital audience measurement.
ThinkNewsBrands, in collaboration with Roy Morgan and Ipsos Australia has responded to the media industry’s calls for clarity and consistency by integrating Ipsos iris digital audience data in Total News Publishing within Roy Morgan Single Source. From this release onwards, Roy Morgan digital measurement data has been replaced with Ipsos iris measurement data (in most cases dating back to January 2023) for brands or entities within Total News Publishing. This digital data is referred to as Roy Morgan iris.
Source: Total News Publishing as measured by Roy Morgan; including Roy Morgan Single Source, Australia’s largest consumer survey representative of Australians aged 14+, and Roy Morgan iris for digital audiences. All audience data is based on monthly readership averaged over the 12 months to March 2025, unless otherwise stated. Total News Publishing is defined as Australians aged 14+ reading news in print, newspapers, magazines, or newspaper inserted magazines, and/or news in digital formats, including websites, apps as well as off-platform such as Facebook, Apple and Google News. Total News Publishing audience measurement is independently audited by Milton Data.
About ThinkNewsBrands
ThinkNewsBrands, the industry body for news media, is responsible for ensuring accurate and representative measurement of news audiences across both print and digital written news mediums. The organisation’s shareholders are Nine, News Corp Australia and Seven West Media’s West Australian newspapers.
Margin of Error
The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.
| Sample Size | Percentage Estimate |
| 40% – 60% | 25% or 75% | 10% or 90% | 5% or 95% | |
| 1,000 | ±3.0 | ±2.7 | ±1.9 | ±1.3 |
| 5,000 | ±1.4 | ±1.2 | ±0.8 | ±0.6 |
| 7,500 | ±1.1 | ±1.0 | ±0.7 | ±0.5 |
| 10,000 | ±1.0 | ±0.9 | ±0.6 | ±0.4 |
| 20,000 | ±0.7 | ±0.6 | ±0.4 | ±0.3 |
| 50,000 | ±0.4 | ±0.4 | ±0.3 | ±0.2 |
