November 28, 2025
Australia’s Most Trusted and Distrusted Brands + The Retail Landscape Webinar
Topic: Trust and Distrust
Finding No: 10089
Join Roy Morgan CEO Michele Levine to discover:
- Which brands are Australia’s most Trusted and Distrusted?
- Retail shake-up: Has Bunnings retained top spot? What about Aldi?
- How are traditional retail brands being impacted by Temu, Shein, and AliExpress?
- How is the dramatic shift to low prices affecting discount department stores like Kmart and Big W?
- Has Amazon finally become the digital category killer, impacting Myer, JB Hi-Fi, and Harvey Norman?
- Are Coles and Woolworths finally showing real signs of reputational recovery?
- Amid all the upheaval, is the retail sector seeing a rise in distrust?
Purchase the Retail (Excluding Online) Trust and Distrust Insights Report here.
Purchase the Online Retail Trust and Distrust Insights Report here.
Purchase the Department & Discount Department Store Trust and Distrust Insights Report here.
Margin of Error
The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.
| Sample Size | Percentage Estimate |
| 40% – 60% | 25% or 75% | 10% or 90% | 5% or 95% | |
| 1,000 | ±3.0 | ±2.7 | ±1.9 | ±1.3 |
| 5,000 | ±1.4 | ±1.2 | ±0.8 | ±0.6 |
| 7,500 | ±1.1 | ±1.0 | ±0.7 | ±0.5 |
| 10,000 | ±1.0 | ±0.9 | ±0.6 | ±0.4 |
| 20,000 | ±0.7 | ±0.6 | ±0.4 | ±0.3 |
| 50,000 | ±0.4 | ±0.4 | ±0.3 | ±0.2 |
