Roy Morgan Update June 2, 2026: Federal Vote, Consumer Confidence and Bunnings Most Trusted Brand

In this week's Market Research Update, we present the latest data on Federal Vote, Consumer Confidence and Most Trusted and Distrusted Brands.

Welcome to the Roy Morgan Weekly update that brings some surprising movement in sentiment.

Firstly, the weekly Roy Morgan Poll shows ALP primary support virtually unchanged at 27%, level with One Nation on 27% (up 1.5%), both well ahead of the L-NP Coalition (down 3% to 20%) - Liberals 17.5% (down 3.5%) and Nationals 2.5% (up 0.5%).

Support for the Greens was unchanged on 13.5%, and Independents/ Other Parties increased 2% to 12.5%

The gap between One Nation (27%) and the L-NP Coalition (20%) has now widened to 7% points – the largest gap in favour of One Nation ever recorded by the Roy Morgan Poll.

The ALP has extended its two-party preferred lead over the Coalition. ALP up 2.5% to 55.5% ahead of the Coalition 44.5% based on how electors said they would vote.

If the Federal two-party preferred contest is between ALP and One Nation, the Morgan Poll estimate is ALP 53.5% ahead of One Nation on 46.5% - unchanged from a week ago.

Either way, if a Federal Election were held now the ALP would be returned to Government according to interviewing conducted from May 25-31, 2026, with a representative Australia-wide cross-section of 1,542 electors.

Roy Morgan Government Confidence increased 4.5 points to 69.5 – around 30 points below the neutral level of 100.

Only 28% of electors believe the country is ‘going in the right direction’ (that’s up 2.5%); a clear, but reduced, majority of 58.5% say the country is ‘going in the wrong direction’ (down 2%).

This week ANZ-Roy Morgan Consumer Confidence increased 2.7 points to 68.8 – still low, but the highest since early March – before the last two interest rate increases.

Consumer Confidence has now been below the level of 70 for 12 weeks and averaged only 65.2 over this period.

The driver of the weekly increase was less concern about personal finances, and less concern about the performance of the Australian economy over the next year.

In good news, ANZ-Roy Morgan Inflation Expectations dropped 0.2% to 5.9% - the lowest rate since early March.

This means Australians expect annual inflation of 5.9% in each of the next two years.

The drop in Inflation Expectations came before today’s announcement that the Fair Work Commission has awarded a minimum wage increase of 4.75% to 2.8 million minimum wage workers across the economy – a relief to the workers, but a significant cost to many businesses.

Today Roy Morgan released the latest quarterly survey results on Australia’s most trusted and distrusted brands for the year to March 2026 – and for a tenth straight quarter – Bunnings is Australia’s most trusted brand.

Bunnings is followed by ALDI, Kmart, the Commonwealth Bank, Apple, and Big W in the top six places – all unchanged.

The improvers in the latest quarter were Myer, up one spot to seventh, Samsung, up one place to 11^th, NAB, up one place to 16^th, Officeworks, up two spots to 18^th, and Chemist Warehouse, entering the top 20 most trusted brands in 20^th.

And for the first time since late 2024, Optus has returned to the unwanted position of the most distrusted brand in Australia following the fatal Triple Zero outage.

In second is Facebook/Meta, and Temu is in third.

Some of the large sliders in the latest results were tech and AI focused companies including Google, deteriorating two places to 15^th most distrusted, and Open AI/ChatGPT – entered the top 20 most distrusted brands.

For more detail on the key changes in Australia’s most trusted and distrusted brands, watch the latest in-depth webinar on the results.

And talking about AI, new research from Roy Morgan shows 13.6 million Australians, equivalent to 58% of people aged 14+, are now using Artificial Intelligence tools in an average four weeks.

Easily the most widely used is Open AI’s ChatGPT used by 10.5 million Australians (45% of the population) – more than twice as popular as the next most used AI tool.

Google Gemini is in second used by 5 million Australians and closely followed by Microsoft Copilot used by 4 million.

For more information on Australians’ use of AI head over to the Roy Morgan website.

Finally, the political situation in New Zealand where there’s an election in a few months.

The National-led Government now has a decisive 10% lead over the Labour-led Parliamentary Opposition.

Support for the National-led Government is 51.5% (up 4%) well ahead of the Labour-led Parliamentary Opposition on 41.5% - down 6.5% on a month ago.

This is the largest lead for the Government for over 18 months since late 2024.

Comparing the two sides of politics - the National-led Government is made up of National on 30.5% (and up 5% on a month ago), NZ First on 11% and ACT on 10%. Clearly the rise in support for National has given the Government the edge.

Support for the Labour-led Parliamentary Opposition includes Labour on 26.5% (down 7.5% on a month ago), the Greens on 12.5% and the Maori Party on 2.5%.

Of the parties outside Parliament the centrist Opportunity Party has increased its support to 6% - a record high for the party.

The survey results for May would lead to the National-led Government winning 63 seats, Labour-led Parliamentary Opposition winning 50 seats, and the Opportunity Party winning seven seats and entering Parliament for the first time.