September 21, 2026
Trust and Distrust in Australian Charities Mini-Webinar
Topic: Trust and Distrust
Finding No: 10284
Join Roy Morgan CEO, Michele Levine, for a 5-minute webinar to discover:
- Why should charities measure the suspicions that impact their social licence before they become headlines?
- Why do charities remain among Australia's most trusted sectors, and is that trust beginning to erode?
- Which charities are Australia's most trusted?
- What drives trust in charities, and what causes distrust to emerge?
- Why aren’t trust and distrust simply opposite ends of the same scale, and why does that distinction matter?
Margin of Error
The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.
| Sample Size | Percentage Estimate |
| 40% – 60% | 25% or 75% | 10% or 90% | 5% or 95% | |
| 1,000 | ±3.0 | ±2.7 | ±1.9 | ±1.3 |
| 5,000 | ±1.4 | ±1.2 | ±0.8 | ±0.6 |
| 7,500 | ±1.1 | ±1.0 | ±0.7 | ±0.5 |
| 10,000 | ±1.0 | ±0.9 | ±0.6 | ±0.4 |
| 20,000 | ±0.7 | ±0.6 | ±0.4 | ±0.3 |
| 50,000 | ±0.4 | ±0.4 | ±0.3 | ±0.2 |
