Which brands do Australians trust — and which do they distrust?
The latest Roy Morgan quarterly update webinar with guest presenter, Social scientist Dr. Ross Honeywill.
In this webinar, Dr. Honeywill reveals:
- The latest rankings of Australia's most trusted and most distrusted brands.
- How much Elon Musk is damaging Tesla’s reputation.
- NAB’s stellar rise in the trust rankings.
- How Coles, Woolworths, Qantas & Optus are recovering.
Dr. Honeywill also announced the winners of the inaugural NEO Brand Awards chosen by the highest value consumers in the economy—5.5 million Australians with a NEO mindset. Watch the webinar below to discover the inaugural winners and runners-up across 13 categories, including fashion, retail, beauty & skincare, auto, airline, hotel, ‘guilty secret’, and more.
Margin of Error
The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.
| Sample Size | Percentage Estimate |
| 40% – 60% | 25% or 75% | 10% or 90% | 5% or 95% | |
| 1,000 | ±3.0 | ±2.7 | ±1.9 | ±1.3 |
| 5,000 | ±1.4 | ±1.2 | ±0.8 | ±0.6 |
| 7,500 | ±1.1 | ±1.0 | ±0.7 | ±0.5 |
| 10,000 | ±1.0 | ±0.9 | ±0.6 | ±0.4 |
| 20,000 | ±0.7 | ±0.6 | ±0.4 | ±0.3 |
| 50,000 | ±0.4 | ±0.4 | ±0.3 | ±0.2 |
