March 04, 2026
Australia’s Most Trusted and Distrusted Brands + Regulation, Trust and Distrust Webinar
Topic: Trust and Distrust
Finding No: 10159
Join Roy Morgan CEO Michele Levine to discover:
- Which brands are now Australia’s most Trusted and Distrusted?
- How the cost-of-living crisis is reshaping trust and distrust across industries.
- How are Woolworths, Coles, Optus, Qantas & Commonwealth Bank performing?
- How regulations influence trust and distrust across key industries including Banking, Superannuation and Wealth Management, Payments, Cards and Loans, Insurance, Alcohol, Food and Beverage, Quick Service Restaurants, Telecommunications, Supermarkets and Convenience Stores, and Gambling.
Purchase the Australia’s Most Trusted and Distrusted Brands + Regulation, Trust and Distrust Webinar Report here.
Margin of Error
The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.
| Sample Size | Percentage Estimate |
| 40% – 60% | 25% or 75% | 10% or 90% | 5% or 95% | |
| 1,000 | ±3.0 | ±2.7 | ±1.9 | ±1.3 |
| 5,000 | ±1.4 | ±1.2 | ±0.8 | ±0.6 |
| 7,500 | ±1.1 | ±1.0 | ±0.7 | ±0.5 |
| 10,000 | ±1.0 | ±0.9 | ±0.6 | ±0.4 |
| 20,000 | ±0.7 | ±0.6 | ±0.4 | ±0.3 |
| 50,000 | ±0.4 | ±0.4 | ±0.3 | ±0.2 |
