September 30, 2026
Roy Morgan Trusted Agribusiness Brand Awards 2026 Webinar
Topic: Customer Satisfaction
Finding No: 10354

Join Roy Morgan CEO, Michele Levine, for an exclusive briefing on trust, confidence and change across Australia's agricultural sector to discover:
- Which agribusiness brands are Australia's Most Trusted in 2026.
- The biggest challenges currently facing Australian farmers.
- Whether farmers are feeling more optimistic or pessimistic about their businesses and finances.
- The latest agricultural business confidence trends and what they signal for the sector.
- How recent political and economic developments are shaping sentiment in regional Australia.
Join us for an evidence-based look at the state of Australian agriculture and the brands that have earned the confidence of farmers.
Margin of Error
The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.
| Sample Size | Percentage Estimate |
| 40% – 60% | 25% or 75% | 10% or 90% | 5% or 95% | |
| 1,000 | ±3.0 | ±2.7 | ±1.9 | ±1.3 |
| 5,000 | ±1.4 | ±1.2 | ±0.8 | ±0.6 |
| 7,500 | ±1.1 | ±1.0 | ±0.7 | ±0.5 |
| 10,000 | ±1.0 | ±0.9 | ±0.6 | ±0.4 |
| 20,000 | ±0.7 | ±0.6 | ±0.4 | ±0.3 |
| 50,000 | ±0.4 | ±0.4 | ±0.3 | ±0.2 |



